Topics
Allbound PRM Solution Can Automatically Sync Data With HubSpot Platform
Allbound, a partner relationship management solution provider, has launched a new integration for HubSpot. Through the integration, companies can now automatically integrate partner sourced contacts and opportunities from Allbound and sync data inside the HubSpot platform. HubSpot is a leading growth platform with more than 74,300 total customers in more than 120 countries using its software, […]
B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies
With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]
Spark Your Channel Platform To Simplify Personalizing, Sharing Video Assets
Channel marketing expert Heather K. Margolis, founder and CEO of Channel Maven Consulting, has launched a new company, Spark Your Channel, to offer a marketing automation platform enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video. Research from CMR’s sister publication Demand Gen […]
SmartBug Media Receives Growth Equity Investment From ADC
SmartBug Media, a leading inbound marketing agency, has received a growth equity investment from American Discovery Capital (ADC), a private equity firm focused on investing in leading family-owned and middle market companies in high-growth sectors. SmartBug laid a strong business foundation early on by partnering with marketing leaders such as HubSpot. The agency is the highest-rated […]
SproutLoud Partners With Acoustic To Offer Distributed Marketing Solutions On Open Platform
SproutLoud, a leading distributed marketing platform provider, and Acoustic, a marketing cloud platform provider, today announced their strategic go-to-market partnership to offer premier, purpose-built distributed marketing solutions on an open marketing platform. The two companies will collaborate to develop a through-channel solution leveraging SproutLoud’s expertise and the Acoustic Marketing Platform. SproutLoud and Acoustic have built […]
HubSpot Relaunches Channel Ecosystem As Solutions Partner Program
HubSpot, the inbound marketing, sales and service provider, has relaunched its Agency Partner Program as the Solutions Partner Program. Originally created as an agency reseller initiative, the program evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. According to research […]
Channel Veteran Salvatore Patalano Joins Mindmatrix As Partner, CRO
Mindmatrix, a provider of channel and sales enablement solutions via a single platform, announced that veteran channel executive Salvatore Patalano has joined the company as partner and chief revenue officer. Patalano was most recently chief revenue officer at Lenovo Software – the commercial software division of PC manufacturer Lenovo, where he was responsible for sales, […]
Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business
Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]
Folloze Appoints Randy Bransche VP Of Marketing
Folloze, a personalized marketing technology provider, has named of Randy Brasche as its Vice President of Marketing. Brasche will lead Folloze’s product marketing, demand generation, and brand-building programs, driving category awareness and growth for the Folloze platform. Folloze technology supports a variety of B2B marketing strategies, including channel partner programs. The company offers solutions that […]
Jay Dettling, Former Adode VP, Global Partners, Joins Ansira As CEO
Ansira, a marketing agency and provider of channel marketing solutions and services, has appointed Jay Dettling its chief executive officer (CEO.) Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. In his new role, Dettling will be […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved