s9800121

Topics

Zift Solutions Introduces Package To Support Collaboration By Channel Ecosystem Partners

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has introduced a package to support channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of the company’s ZiftONE solution, including its through-partner marketing automation suite. The new offering enables partners to effectively interact with a supplier’s […]

Read More

Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises

A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]

Read More

Segmentation (Instead Of Tiers) Allows for Personalized Channel Programs

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group If you checked out my previous article on evaluating your current programs and mapping them against your business goals, you’ll inevitably have lot of information (and ideas) about how to change your programs for the better. Let’s get a little more tactical and cover how to […]

Read More

Private Equity Firms Continue To Bet On Growth Of Partner Ecosystem Management Solutions

Private equity firms continue to make significant investments ecosystem management solutions providers. Early this month, Channext, a Software-as-a-Service platform that supports online connections between vendors and business partners, announced that it has raised €4.5M ($4.42M) in a Series A round of funding led by Holland Capital, who invested together with the Graduate Entrepreneur Fund and current investors. WorkSpan, […]

Read More

The Channel Company Acquires Lauchlan, A Marketing Agency, To Expand Services Offering

Lauchlan, a global marketing agency noted for its channel partner concierge services among other offerings, has been acquired by The Channel Company. The strategic acquisition by The Channel Company, a global provider of news, insights, strategy, and events for the technology industry, expands its marketing agency services capabilities. Lauchlan’s channel-focused marketing services, including campaign creation, […]

Read More

CyberArk Boost Channel Program To Help Companies Recognize Their ‘Cybersecurity Debt’

CyberArk, an identity security solution provider, is making substantial enhancements to its channel partner program, investing in new ways to enhance collaboration and program efficiency, while continuing to improve the overall partner experience. With 79% of organizations saying they prioritized maintaining business operations over ensuring robust cybersecurity in the last 12 months, CyberArk partners have significant potential to expand […]

Read More

Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’

As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]

Read More

Impartner Adds Business Planning Tool To PRM Solution

Impartner, a SaaS-based channel management and partner relationship management (PRM) technology provider, has added a business planning tool to its solution. Impartner Business Planning supports increased collaboration, transparency, and automation to help companies create business plans with all segments of partners. Integrating with most CRM systems, Impartner Business Planning allows channel managers to drag and drop […]

Read More

ContentMX Adds Lead Distribution, Co-Selling Capabilities To PartnerOn Platform

ContentMX, a company that serves ecosystems of partners and vendors by providing a regular weekly flow of lead generating content and training materials, has added lead distribution and co-selling to PartnerOn, its integrated partner marketing and engagement ecosystem. Qualified partner companies receive PartnerOn services for no cost, including a wide range of new content sponsored […]

Read More

Plannuh, A Marketing Management Solution Provider, Acquired By Financial Performance Software Maker

Plannuh, a cloud platform for marketing performance management, has been acquired by Planful. A financial performance management cloud software provider, Planful now enables seamless collaboration between finance and marketing teams, and other business users. With their expanded platform, Planful and Plannuh enable CFOs and CMO’s to drive more opportunities for business growth across the organization. […]

Read More