Topics
3 Steps To Successful Voice Of Partner Programs
Channel partners are central to the success of high-tech vendors, helping to generate more than a trillion dollars in annual sales. To help maximize partner relationships, and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs, which help companies collect detailed data and feedback from channel partners. However, a new study from […]
Are You Optimizing Social Media For Your Channel?
The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people. In an effort to outline […]
OptifiNow Helps Mountain West Financial Streamline Relationship Management
Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead nurturing processes in place. Mountain West Financial, a mortgage brokerage with more than 400 employees, half of which are field-based agents, has improved […]
Secrets Of A Killer Blog Post: References [Infographic]
Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out. This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content.
Zebra Technologies Buys Motorola Enterprise Business For $3.45 Billion
In a move that will seemingly shake up the retail hardware industry, Zebra Technologies has entered a definitive agreement with Motorola Solutions to acquire Motorola’s Enterprise business for $3.45 billion in an all-cash transaction. The purchase, which was approved by the Zebra and Motorola Boards of Directors, is expected to be finalized by the end […]
Zerista Meeting Hub Helps Companies Get The Most Out Of Events
The Problem: Planning and executing events can be a daunting process. Yet partner summits and annual user conferences are an integral part of companies’ sales and marketing efforts. To ensure they — and their sponsors — get the most out of their events, companies need cohesive solutions that offer content, resources and updates to event […]
Beyond Customer Feedback: The Keys to Knowing What Your Customer Really Wants
Kent Potts, EVP Marketing, Skura Corporation Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. […]
Is Your Partner Portal Not Living Up To The Hype?
Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results. While these solutions were designed to help vendors amplify partner engagement and overall sales and marketing productivity, they are not being used effectively enough to make the investment worthwhile.
Lead Nurturing Evolves To Include More Customized Marketing Opportunities
Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers. In fact, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost, according to Forrester Research. However, vendors and partners both face similar challenges during the process: While […]
Generating Channel Leads Through Content
By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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