Topics
Oracle OpenWorld 2013 Zeroes In On Partner Empowerment
By Brian Anderson, Associate Editor Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives, customers and partners from around the world this week to Oracle OpenWorld 2013. As part of the week-long event, which took place Sept. 22 to 26, 2013, […]
En Pointe Joins NetApp Platinum Partner Program
En Pointe Technologies, a Microsoft partner that offers hardware, software and deployment services, has been inducted into the partner program of NetApp, a network storage solutions provider. As a Platinum partner, En Pointe Technologies will receive benefits and incentives directly from NetApp, helping end customers find new ways to plan and manage their data storage […]
DEVONtechnologies Boosts Affiliate Sales 162% With Avangate
DEVONtechnologies, a manufacturer of end-user and server applications for Mac and iOS platforms, has increased sales from its global affiliate program revenue by more than 150% since partnering with Avangate, a provider of customer commerce solutions for software and cloud services companies. The expansion of the DEVONtechnologies’ affiliate sales led to an increase in software orders by […]
Infor Implements TIE Kinetix Content Syndication Solution
Infor, a business application software provider, has implemented TIE Kinetix to help distribute digital content throughout the Infor Partner Network. “Dynamic content delivery is efficient, collaborative ways to support the channel and help partners drive more opportunities and revenue,” said Chip Coyle, SVP and CMO of Infor, in a statement. “The TIE Kinetix Content Syndication solution […]
OpenText And ExactTarget Partner To Release Joint Solution
OpenText, an Enterprise Information Management (EIM) provider, announced last week that it has joined forces with ExactTarget, an SaaS marketing services company, to develop and sell a unified solution. The new offering, which combines the ExactTarget digital marketing platform and OpenText Digital Asset Management, was created to help enterprises find and deliver engaging and personalized […]
Only 10% Of People Read All Email Marketing Messages, Study Reveals
Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]
FirmTech Joins Evolve IP CloudNOW Partner Program
Evolve IP, a cloud services provider, recently announced that FirmTech, an IT consulting company specializing legal and professional firms, has joined its CloudNOW partner program. With the new partnership, FirmTech will offer virtual data centers, disaster recover, and virtual desktops to law offices throughout the Southern United States. CloudNow offers IT service providers the ability […]
CounterPath Launches New Distribution Program
CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]
How To Optimize Your Video Marketing For Lead Generation
By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts. With 80% of Demand Gen survey respondents citing that they prefer […]
NaviSite Partner Program Offers Detailed Sales Support Across Buying Cycle
NaviSite, a managed applications, messaging and cloud services provider, has formally announced the launch of its partner program. The program is designed to provide NaviSite partners with the ability to offer clients managed services via a competitive revenue model. NaviSite’s partners include business tools agency Avant Communications, managed service provider Pomeroy and IT services organization […]
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