Channel Marketer Report

Social Media

TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel Marketing

Problem:  Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]

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Master the Art of To-Channel Marketing: Engage and Empower Channel Partners

Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]

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Workbook: Social Media Prospecting for VARs

Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there. Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice […]

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EveryoneSocial Delivers Platform For Employee Advocacy

EveryoneSocial is an employee enablement and social selling software designed to help employees become brand ambassadors for their companies. Features/Functions EveryoneSocial provides tools to help roll out a successful employee advocacy or social selling program, including: The ability to push content to employees; Simple, powerful social sharing tools; Web, mobile and email tools to keep employees […]

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2017 Content Preferences Survey Report from Demand Gen Report

Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]

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Kaspersky Lab Leverages Social To Boost Vendor/Partner Collaboration

An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]

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Conquering The Social Media Space With Falcon Social

The Problem: Social media is more important than ever for all companies, regardless of their size or industry. However, with the rapidly changing platforms and audiences, confusion is common and daily workflow is interrupted. Marketers, social media managers and digital teams need to become active digital thinkers, and work collaboratively in the social media space. […]

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Socedo Facilitates Social Selling

The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]

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