Channel Marketer Report

Social Media

Star2Star Implements Zift Platform to Support Marketing-Oriented Partners

Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]

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Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]

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OneAffiniti Adds Lead Hub, LinkedIn Plug-In To Channel Marketing Services Menu

OneAffiniti, a channel partner marketing solutions company, has launched a range of new demand generation services for small and medium-sized partners, including a digital lead hub and a LinkedIn plug-in. The company provides vendor-funded marketing services that support channel partners in the United States, Australia and New Zealand. The new digital lead hub captures leads […]

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ChannelChat: Mike Moore and Peter Thomas, authors of Marketing Multiplied, Discuss Inspiration for Their Real-World Guide Book

Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]

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TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel Marketing

Problem:  Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]

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Master the Art of To-Channel Marketing: Engage and Empower Channel Partners

Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]

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Workbook: Social Media Prospecting for VARs

Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there. Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice […]

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EveryoneSocial Delivers Platform For Employee Advocacy

EveryoneSocial is an employee enablement and social selling software designed to help employees become brand ambassadors for their companies. Features/Functions EveryoneSocial provides tools to help roll out a successful employee advocacy or social selling program, including: The ability to push content to employees; Simple, powerful social sharing tools; Web, mobile and email tools to keep employees […]

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2017 Content Preferences Survey Report from Demand Gen Report

Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]

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Kaspersky Lab Leverages Social To Boost Vendor/Partner Collaboration

An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]

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