Social Media
Traacker Helps Build Relationships With Social Influencers
The Problem: Although more executives are using social media to discover solutions and access relevant content, it is sometimes difficult for solution providers to capture their attention. By tapping into industry influencers, vendors and their partners can form valuable relationships and build trust among their communities. The Solution: Traackr is an influencer management platform that is […]
What People Share On Social Networks [Infographic]
Billions of people worldwide tap into Facebook, Twitter, LinkedIn and even Pinterest to share photos (43%), opinions (26%), status updates (26%), links to articles (26%) and personal recommendations of things they like. This infographic, courtesy of GO-Gulf, dives deep into the behaviors and preferences of social media users.
KiteDesk Combines CRM Automation And Social Selling
The Problem: B2B buyers are turning to social influencers and connections to learn about new trends, keep tabs on the latest industry news and gather information about potential solutions. As a result, LinkedIn, Twitter and other networks are becoming fruitful breeding grounds for organizations to build connections, generate leads and drive sales. However, it is […]
Smartphones Could Be A Game Changer For Sales
By John McGee, CEO, OptifiNow The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many corporations also have company Twitter pages. In the corporate world, […]
Harnessing The Power Of LinkedIn Groups For Your Channel
By Jeff Mesnik, Managing Partner, ContentMX What if you could have all of your sales leads in one room? It turns out that LinkedIn groups put all of your customers and prospects in one place, making it the perfect networking and sales tool for business-to-business organizations. Help your channel partners harness the power of LinkedIn […]
Three Ways To Get The Most From Your Business Blog
By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]
Zift Solutions Augments Social Media Syndication Offering
The Problem: Social networks, such as Twitter and LinkedIn, are becoming prime outlets for marketers to syndicate content, build awareness and generate leads. But establishing meaningful and genuine relationships with partners, customers and prospects is sometimes an extensive and time-consuming process. As a result, marketers who wear many hats are forced to address more urgent […]
The Anatomy Of A Social Business Person [Infographic]
Social selling requires completely new communication and engagement practices. In fact, the entire concept of social selling has shaken up traditional sales tactics, encouraging executives to focus first and foremost on building long-term relationships and sharing valuable content. This infographic, courtesy of PeopleLinx, outlines the characteristics of a social business person.
Are You Optimizing Social Media For Your Channel?
The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people. In an effort to outline […]
PeopleLinx Helps Power Up Social Engagement Strategies
The Problem: Nearly every company in the world has employees on LinkedIn, Twitter and other social networks to represent the corporate brand, products and services. Unfortunately, most companies are missing the opportunity to showcase their capabilities, deepen relationships and engage with prospects. Employees’ profiles undersell themselves and the company. Employees don’t connect to their business […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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