Channel Marketer Report

Social Media

For Manufacturers, Channel Sales Stem From Aligned Social Media Strategies

By Tom Jacobs, President, Jacobs Agency Manufacturers have long nurtured channel relationships with added-value tools and programs. But until recently, communicating or sharing those tools to their partners sometimes was a clunky, hard-to-measure effort. Today, social media makes it easier than ever for manufacturers to streamline communication to their channel partners. And the “sharing” nature […]

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Dell Unveils Aggressive Goals For 2013 At Annual Conference

More than 5,000 Dell customers and partners gathered at the second annual Dell World, which was held at the Austin Convention Center, to get insight scoop on the company’s go-forward plans for 2013 and beyond. Specifically, the Cloud and social media have come into focus for Dell’s forward-looking plans. The company also is setting its […]

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Social Media Playing A Starring Role In Partner Marketing

Social networking sites are becoming more prominent in the B2B world, with buyers relying on outside research and peer insight to finalize partnerships and solution implementations. As a result, organizations are utilizing these channels more frequently to form alliances and partnerships in a more intimate manner. However, there is an added layer of complexity for […]

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RSPA And SNAP Release New Social Loyalty Initiative To Help VARs Keep Pace With Retail Trends

Social media is becoming a more substantial and meaningful channel for consumers to interact with their favorite retailers and restaurants. To keep pace with new marketing developments, VARs can integrate more interactive tools for end-users. The Retail Solutions Providers Association (RSPA) has released Incite, a new cloud-based solution that is designed to blur the lines […]

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ChannelViews: How To Reach And Influence End-Users By Socially-Enabling Your Channel Partners

By Olivier Choron, Founder and CEO, purechannelapps Social media has truly broken down communication barriers to offer a liquidity of information exchange unlike any other medium. But how can this often unruly medium be harnessed by resellers and vendors to its best advantage? If your organization uses a tiered route to market – be it […]

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