Social networking sites are becoming more prominent in the B2B world, with buyers relying on outside research and peer insight to finalize partnerships and solution implementations. As a result, organizations are utilizing these channels more frequently to form alliances and partnerships in a more intimate manner. However, there is an added layer of complexity for […]
Social media is becoming a more substantial and meaningful channel for consumers to interact with their favorite retailers and restaurants. To keep pace with new marketing developments, VARs can integrate more interactive tools for end-users. The Retail Solutions Providers Association (RSPA) has released Incite, a new cloud-based solution that is designed to blur the lines […]
By Olivier Choron, Founder and CEO, purechannelapps Social media has truly broken down communication barriers to offer a liquidity of information exchange unlike any other medium. But how can this often unruly medium be harnessed by resellers and vendors to its best advantage? If your organization uses a tiered route to market – be it […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.