Channel Marketer Report

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Points-Based Channel Rewards: What Are The Latest Best Practices?

Points-based incentive programs are one of the most effective ways to drive partner engagement and behavioral change at organizational, team, and/or individual levels. But as vendors recognize the importance of engaging customers at every stage of the sales cycle, best practice organizations are moving away from transaction-based incentives only. To make that transition successfully, it’s […]

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ChannelChat: Partner Feedback Drives Enhancements to Gemalto Channel Program

With the strongest growth at Gemalto, a digital security firm, coming in regions where the company had a channel-centric philosophy, its already robust Cipher Partner Program was clearly instrumental in the success of its partners. But as the digital security market has become increasingly more technical and crowded with more and more competitors, Gemalto recognized […]

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How Predictive Channel Management Solutions Support Smarter Decisions

By Dave Geoghegan, Chief Technical Officer, ChannelEyes The management of your indirect sales partners presents unique challenges. Motivating and incenting them to achieve your goals is difficult when they have their own set of priorities and objectives. And as channel spaces becomes increasingly crowded and complicated, making smart management decisions about partners is even more crucial. […]

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PRM, By Any Name, Could Benefit From More Integration with CRM

By Robert DeSisto, Chief Value Officer at Salesforce Partner Relationship Management (PRM) applications have been around for 18 years, yet have struggled to take hold in the market. Over the same period, CRM spend has seen explosive growth across every industry in companies small to large. So with one third of the world’s business generated […]

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Five Questions Vendors Should Ask Partners About Their Channel Program

By Heather K. Margolis, founder, Channel Maven Consulting Thanks to the Internet, cloud adoption, and changes in buyer behavior, the Channel has slowly but steadily shifted towards selling outcomes versus products. With this comes a monumental shift in vendor-partner relationships whereby partners are self-selecting relationships with anywhere from 5 to 25 vendors at any given […]

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2017 Content Preferences Survey Report from Demand Gen Report

Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]

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CloudHesive Joins Vormetric Cloud Partner Program

CloudHesive, a cloud services provider, has joined data security company Vormetric’s Cloud Partner program. The partnership enables CloudHesive to incorporate Vormetric’s Transparent Encryption and Cloud Encryption Gateway solutions into its suite of cloud-managed services.

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Euclid Introduces Reseller Program

Euclid, a provider of mobile location analytics solutions, has launched a reseller program to enable certified, third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages.  With the launch of its Reseller Program, Euclid is working with several Wi-Fi channel partners like General Datatech (GDT) and Tekmark Global Solutions to deliver best-in-class analytic […]

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Transition Networks Implements Co-op/MDF Solution From Computer Market Research

Transition Networks, a company that designs and manufactures copper to fiber media converters for a broad range of network environments, is using the Co-op/MDF solution from Computer Market Research to manage trade promotions and other channel marketing activities. Despite new innovation in technology, many co-op and MDF programs are still managed manually via spreadsheets, faxes and […]

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Unify Embraces Content Syndication In Channel-Wide Rebrand

Unify, formerly Siemens Enterprise Communications, was not only faced with the challenge of rebranding its channel, but also ensuring all partners had brand-consistent content at the moment the new company namewas unveiled. “The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to […]

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