Channel Marketer Report

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New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel

While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]

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Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA Capabilities

ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing automation (TCMA) solutions. Campaign canvass—an advanced multi-touch, drag-and-drop campaign creation tool — allows organizations selling through the channel to […]

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Impact Introduces Technology To Identify Effective Influencer Partners

Impact, a partnership automation technology provider, is offering a new solution enabling organizations to identify effective influencers, mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. […]

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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales

Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]

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Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth

Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth. “Ingenico values the success of our partners and understands the importance of providing the tools necessary to […]

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Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships and alliances, cited a single stat that clearly demonstrates the important role agencies play in channel programs. According to McBain, Forrester is predicting a 25% CAGR for channel marketing […]

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Allbound To Focus on Product Development with $3.6 Million in New Funding

Allbound, a partner relationship management (PRM) platform provider, has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 million has been raised to advance product development within the Series A round, resulting in a total […]

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Trade Shows and Conferences Drive Growth for Vendors and Channel Partners. Here’s How They Can for You

By Lisa Masiello, president and founder, TECHmarc Labs Whether a multi-day conference and expo, industry trade show, convention, one-day seminar, or thought-leadership workshop, surveys of B2B companies prove that live event participation is not only alive and well but a required component of both your channel development and customer acquisition strategies. 52% of business management says […]

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12 KPIs To Best Measure Channel Partner Engagement

By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]

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ZINFI Modifies Channel Platform to Address GDPR; Offers Solution Sets for Emerging and Mature Channel Companies

ZINFI Technologies, Inc., a leading provider of unified channel management (UCM) solutions,  has completed a series of modifications to its channel management software platform to ensure compliance with the new General Data Protection Regulation (GDPR). The GDPR, a digital privacy regulation that takes affect May 25, 2018, standardizes a diverse range of privacy rules across the […]

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