Channel Marketer Report

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Partner Program Technology And Services Companies Form Channel Marketplace

The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]

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Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub

At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]

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New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel

While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]

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Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA Capabilities

ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing automation (TCMA) solutions. Campaign canvass—an advanced multi-touch, drag-and-drop campaign creation tool — allows organizations selling through the channel to […]

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Impact Introduces Technology To Identify Effective Influencer Partners

Impact, a partnership automation technology provider, is offering a new solution enabling organizations to identify effective influencers, mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. […]

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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales

Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]

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Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth

Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth. “Ingenico values the success of our partners and understands the importance of providing the tools necessary to […]

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Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships and alliances, cited a single stat that clearly demonstrates the important role agencies play in channel programs. According to McBain, Forrester is predicting a 25% CAGR for channel marketing […]

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Allbound To Focus on Product Development with $3.6 Million in New Funding

Allbound, a partner relationship management (PRM) platform provider, has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 million has been raised to advance product development within the Series A round, resulting in a total […]

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Trade Shows and Conferences Drive Growth for Vendors and Channel Partners. Here’s How They Can for You

By Lisa Masiello, president and founder, TECHmarc Labs Whether a multi-day conference and expo, industry trade show, convention, one-day seminar, or thought-leadership workshop, surveys of B2B companies prove that live event participation is not only alive and well but a required component of both your channel development and customer acquisition strategies. 52% of business management says […]

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