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How Predictive Channel Management Solutions Support Smarter Decisions
By Dave Geoghegan, Chief Technical Officer, ChannelEyes The management of your indirect sales partners presents unique challenges. Motivating and incenting them to achieve your goals is difficult when they have their own set of priorities and objectives. And as channel spaces becomes increasingly crowded and complicated, making smart management decisions about partners is even more crucial. […]
PRM, By Any Name, Could Benefit From More Integration with CRM
By Robert DeSisto, Chief Value Officer at Salesforce Partner Relationship Management (PRM) applications have been around for 18 years, yet have struggled to take hold in the market. Over the same period, CRM spend has seen explosive growth across every industry in companies small to large. So with one third of the world’s business generated […]
Five Questions Vendors Should Ask Partners About Their Channel Program
By Heather K. Margolis, founder, Channel Maven Consulting Thanks to the Internet, cloud adoption, and changes in buyer behavior, the Channel has slowly but steadily shifted towards selling outcomes versus products. With this comes a monumental shift in vendor-partner relationships whereby partners are self-selecting relationships with anywhere from 5 to 25 vendors at any given […]
2017 Content Preferences Survey Report from Demand Gen Report
Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]
CloudHesive Joins Vormetric Cloud Partner Program
CloudHesive, a cloud services provider, has joined data security company Vormetric’s Cloud Partner program. The partnership enables CloudHesive to incorporate Vormetric’s Transparent Encryption and Cloud Encryption Gateway solutions into its suite of cloud-managed services.
Euclid Introduces Reseller Program
Euclid, a provider of mobile location analytics solutions, has launched a reseller program to enable certified, third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages. With the launch of its Reseller Program, Euclid is working with several Wi-Fi channel partners like General Datatech (GDT) and Tekmark Global Solutions to deliver best-in-class analytic […]
Transition Networks Implements Co-op/MDF Solution From Computer Market Research
Transition Networks, a company that designs and manufactures copper to fiber media converters for a broad range of network environments, is using the Co-op/MDF solution from Computer Market Research to manage trade promotions and other channel marketing activities. Despite new innovation in technology, many co-op and MDF programs are still managed manually via spreadsheets, faxes and […]
Unify Embraces Content Syndication In Channel-Wide Rebrand
Unify, formerly Siemens Enterprise Communications, was not only faced with the challenge of rebranding its channel, but also ensuring all partners had brand-consistent content at the moment the new company namewas unveiled. “The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to […]
Metter Interactive Named Pardot Agency Partner
Metter Interactive, a digital marketing agency specializing in web strategy, creative, technology, and user experience solutions, is now an agency partner for Pardot, a salesforce.com marketing automation company. The Pardot agency partner program includes a small selection of digital marketing organizations that can help businesses improve their use of marketing automation as part of their overall […]
Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013
At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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