Tag Archives
Wistia Helps Accelerate Video Creation And Deployment
The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]
7 Skills New Marketers Need To Succeed [Infographic]
Digital marketers are becoming Jacks-of-all-trades. Not only must successful marketers be social media mavens and create great content, they also must know how to newsjack, analyze data and of course, work in a stressful environment collaboratively with team members. The below infographic, courtesy of Formstack, outlines seven skills new marketers need to succeed.
Kontera Content Discovery Aligns Resources To Buyer Preferences
The Problem: A successful content strategy combines an arsenal of unique E-books, white papers and infographics, as well as other curated industry-relevant articles and resources. To capture buyers’ eyes and dollars, vendors and their partners must ensure all content and information they share is relevant to customers’ and prospects’ unique wants and needs. The Solution: […]
7 Signs Of Data Meltdown
By Dion Picco, Sr. Director, Product Marketing, Progress Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any of these, you might be in a losing battle with your organization’s data. Ignore the symptoms at your own peril, as they will only get worse! […]
Swipely Now Managing $2 Billion In Merchant Sales
Swipely, a cloud-based analytics and marketing platform for restaurant, hospitality and retail brands, has experienced significant growth over the past year. The company is now managing more than $2 billion in annual sales via its platform, a 100% increase over the past six months. With its latest Summer ’14 product release, Swipely is providing a variety of […]
DataGravity Partner Discusses The Data Debacle
Enterprises today are facing more unstructured data than they’re equipped to handle. Unlike structured data, which is typically collected, managed and viewed in a database with predefined columns and rows, unstructured data is data that “does not have an organized format,” noted Russell Ford, President and Chief Operating Officer of Qumulus Solutions, a managed service […]
Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital
Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]
Digimind Social Helps Businesses Track, Respond To Social Feedback
The Problem: Consumers produce, on average, 4.5 billion Facebook “likes,” 400 million tweets and 5 billion Google searches a day. This equates to a staggering amount of potentially powerful data on a brand or company. However, this variety and velocity of data is overall very difficult to rack, analyze and leverage to improve business results. […]
Teradata Partners With ADAM Software To Ease Media Management
Teradata Corporation, a provider of analytic data platforms, marketing and analytics applications, and consulting services, has announced a new partnership with ADAM Software, a Belgium-based Digital Asset Management (DAM) and Product Content Management (PCM) software company. In addition to keeping pace with the ongoing proliferation and evolution of digital touch points, marketers also are faced […]
The Pedowitz Group Taps Partners GoodData And Birst For Revenue Marketing Analytics Practice
The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new Marketing Analytics practice. This service will help marketers bridge the gap between business intelligence and revenue growth, according to company representatives. Birst combines data from varied sources to help companies answer pressing business questions […]
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