Act-On Software is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program also is adding resources to help agency partners build, test and launch developer applications, company official explained. In addition, the new platform will offer an app marketplace to provide customers with access to third-party applications. “SMBs […]
While B2B and B2C organizations alike are recognizing the engagement potential for social networking sites, such as Facebook, LinkedIn and Twitter, one question remains the same: What’s the ROI? To help provide an answer to this puzzle, Gigya, a provider of social infrastructure for business, has launched a new partner program to help “transform the […]