attributes – s9800121

What To Include In A Buyer Persona [Infographic]

By creating buyer personas, organizations can get a better understanding of their target customers and create more effective marketing programs. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the 9 key components of buyer personas.

The Importance Of Partner Profiling In Today’s Channel Environment

William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]