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Why Data Integration Is The Secret To Business Success
By Lance Speck, VP and General Manager, Integration Products, Pervasive Software What is your data integration strategy? If you’re at a loss for words, don’t worry. Many organizations don’t even realize how data integration can help them. If you do have an integration strategy, you need to consider how data trends are evolving and how […]
Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative
Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
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