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The Changing Face Of Co-Op Marketing [Infographic]
Nearly two-thirds (65%) of local businesses participate in digital media co-op programs, up from 40% in 2012. However, there is a significant knowledge gap between these local businesses and the large brands they represent. In fact, 50% of brands believe local businesses don’t understand digital marketing. This infographic outlines results from a study developed by Borrell […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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