Channel Marketer Report

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Neat Unveils Certified Partner Program

Neat, a small organization systems provider for small businesses, announced the launch of the Neat Certified Partner Program. The program is designed to help Neat users improve document and data management capabilities by offering them an assortment of hardware and software solutions. The partner network will accept members that offer systems and devices that can […]

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Globalscape Focuses On Creating A Thriving Channel

Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]

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Dell Sees 61% Jump In Deal Reg With New Competencies And Training Initiatives

Dell channel partners are responding exceptionally well to the company’s new software competencies, training programs and go-to-market initiatives, leading to a substantial increase in registered deals and revenue through the PartnerDirect program. Dell introduced new software-specific enhancements and initiatives in September 2013, allowing partners to sell software solutions and secure associated rebates to grow their […]

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Avaya Spotlights ScanSource Catalyst For Education Services

ScanSource Catalyst, a sales unit of ScanSource, Inc., has received two awards from Avaya due to its focus on creating valuable educational services through its ScanSource Services Group. Due to positive feedback from an Avaya customer survey, ScanSource received awards for Highest Student Satisfaction and Highest Response Rate in North America. ScanSource Catalyst provides extensive […]

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Execs Share How HP Is Putting The Channel First

HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability.  Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]

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BloomReach Launches New Partner Program

BloomReach, a Big Data marketing applications provider, has created a new partner program that will offer complementary BloomReach applications that can be  implemented without interfering with the partner’s current setup. The partner program is split into two separate groups. BloomReach Ready is a certification given to partners that are fully integrated with BloomReach mobile, organic […]

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SalesFUSION Launches New Partner Program, Updates Dynamics Integration

SalesFUSION, a marketing automation platform provider, has announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly. The new partner program, which was unveiled at […]

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Utilizing E-Learning To Drive Prosperous Partnerships

By Hayley Marnes, Global Head of Channel, Volume Within Volume, our philosophy for effective partner engagement is rooted in four key pillars: Gain, Train, Empower and Retain. Gain the partner, instill the knowledge and tools necessary to understand the business, empower them to transform this knowledge into real value for their business and drive revenue […]

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NetExam Empowers Channel Partners With Comprehensive Training Tools

The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]

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Plantronics Adds New Elements To Channel Partner Program

Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]

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