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5 Steps To Rescue Your #ChannelMarketing Funnel

As part of a channel network, you may experience a few “holes” in your marketing funnel. As a vendor or manufacturer, you may notice that at times, your content is not up to date or efficiently shared across your partners. Using content syndication, you can leverage your web site as the foundation of your marketing […]

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Thoughtful Curation, Organization Can Boost Impact Of Content

By Brian Anderson, Associate Editor  Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content. In […]

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Purechannelapps Helps Vendors And Partners Amplify Social Presence

The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users. This is further compounded […]

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LiveHive Helps Boost Partner Enablement, Channel-Wide Communication

The Problem: Channel sales leaders and their partners rely on consistent communication to ensure sales and marketing success. However, the more a company grows, the harder it is to manually keep track of channel partners and provide them with relevant content. This leads to missing sales information and dissatisfied partners, resulting in poor sales results […]

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GigeNET Offers Rewards For Referrals In New Partner Program

GigeNET, a full service hosting and DDoS protection solutions provider, has announced the launch of a new referral channel program. With the new initiative, GigeNET will reward partners with a commission for each customer referral, while delivering service to referred customers without any participation required from the referral partner. There are no prerequisites that need to […]

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BMC Launch Control-M For Hadoop, MyIT To Increase Mobile Use

BMC Software, a provider of IT automation and integration solutions, has announced the availability of BMC Control-M for Hadoop, a new Big Data management solution that aims to significantly reduce the batch-processing time of extremely large data sets. The solution will lead to improved data handling and analysis, helping businesses save time and money in […]

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How To Optimize Your Video Marketing For Lead Generation

By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts.   With 80% of Demand Gen survey respondents citing that they prefer […]

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Vidyard Helps Turn Video Content Into Sales

The Problem: After producing video content, marketers typically share it through social channels, and look to YouTube views as a vague indicator of success or failure. But without any real insight into your video’s performance this is not a sustainable, data-driven marketing strategy. How do you know your video is working to attract qualified leads […]

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Dell Unveils New Software Competencies

In early 2013, Kathleen Schneider, Executive Director of Global Channel Marketing and Programs for Dell, discussed the meaning of “Better Together,” a mantra implemented by the company at its annual partner conference. On the heels of a series of acquisitions, Schneider shared that Dell would be focusing on becoming an all-in-one solution provider, and empowering […]

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Kaspersky Lab North America Exceeds First Half Forecasts

Citing significant growth in sales and new landmarks in its channel ecosystem, Kaspersky Lab North America reported that it has exceeded initial goals for the first half of 2013 for B2B and B2C sides of the business. At its 2013 partner conference, Kaspersky Lab NA set aggressive milestones for the channel, zeroing in on both […]

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