Channel Marketer Report

Tag Archives

Zyme Powers Up CDM Platform; Boosts Data Accuracy, Accelerates Processing, Strengthens Analytics

Zyme has announced major enhancements to its channel data management (CDM) platform, zyme cloud platform 3.0. The new features and enhancements provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to enable enterprises to optimize and grow partner networks. Even though trillions of dollars of revenue flow through global indirect […]

Read More

BrightFunnel Hires Former LinkedIn Exec To Innovate Products

BrightFunnel, a marketing attribution platform, has appointed Chris Mann as Chief Product Officer. Mann will be responsible for innovating products that empower marketing teams to show impact on revenue. Mann joins BrightFunnel from LinkedIn, where he led the Marketing Solutions division. Prior to that, he was VP of Product Management at Bizo, where he helped […]

Read More

CVidya Partners Hortonworks To Expand Big Data Analytics Platform

cVidya, a revenue analytics solutions provider, has joined the Hortonworks Technology Partner Program. The partnership is expected to position communications and digital service providers with the tools they need to build and deploy Big Data solutions. The partnership enables cVidya to integrate its Big Data analytics platform with the Hortonworks Data Platform, allowing users to […]

Read More

Exabeam Hires Imperva Alum To Lead Channel Program

Exabeam, a provider of user behavior analytics solutions, has hired channel veteran Ted Plumis as its new VP of Channel, Business and Corporate Development. Plumis joins Exabeam following news that the company has initiated reselling partnerships with Carahsoft, GuidePoint Security, Blackwood Associates and Someford Associates.

Read More

Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion

Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. […]

Read More

Transition Networks Implements Co-op/MDF Solution From Computer Market Research

Transition Networks, a company that designs and manufactures copper to fiber media converters for a broad range of network environments, is using the Co-op/MDF solution from Computer Market Research to manage trade promotions and other channel marketing activities. Despite new innovation in technology, many co-op and MDF programs are still managed manually via spreadsheets, faxes and […]

Read More

DataGravity Partner Discusses The Data Debacle

 Enterprises today are facing more unstructured data than they’re equipped to handle.  Unlike structured data, which is typically collected, managed and viewed in a database with predefined columns and rows, unstructured data is data that “does not have an organized format,” noted Russell Ford, President and Chief Operating Officer of Qumulus Solutions, a managed service […]

Read More

Loyalty Builders Launches Full Circle Partner Program

Loyalty Builders, a real-time marketing and analytics company, has created a new partner program, called Full Circle, to help bring individualized marketing to marketers worldwide.  Through the program, clients will be able to use Loyalty Builders’ individualized marketing platform, Longbow 2.0, in conjunction with partner services and solutions to create real-time personalized campaigns. Full Circle partners […]

Read More

Monetate Develops Partnership With Hybris

Monetate has announced a strategic partnership with hybris software, an SAP company.  Through the partnership, hybris customers will be able to quickly and easily integrate Monetate’s functionality into the hybris B2B and B2C Commerce platform. Pragiti, a certified hybris technology partner, built the “add-on,” which will be available to customers via the Extend online integration […]

Read More

GlobalSCAPE Forms Strategic Alliance Ingram Micro

GlobalSCAPE, Inc.,  a developer of secure information exchange solutions, announced it now has products available through Ingram Micro Inc.. The strategic alliance, established through aggregator DistiNow, was developed to extend Globalscape’s reach into new markets and geographical locations, according to Matt Goulet, VP of Sales at Globalscape. “This strategic alliance with Ingram Micro will give us the reach […]

Read More

Page 1 of 212