Tag Archives
HP To Leverage Microsoft To Streamline Channel Sales, Replacing Salesforce
Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal.
ContentMX Positions Marketers To Boost Engagement With Relevant Content
ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.
Netsertive Adds $9 Million To Series C Funding Round
Netsertive, a provider of digital marketing intelligence solutions for brands and local partners, has raised $24 million in Series C financing. After winning $15 million in growth financing in October 2015, Netsertive has acquired an additional $9 million to help accelerate product development and innovation. The latest round was led by River Cities Capital Funds, with […]
Visage Becomes Mobile Cost Management Platform For Esselar
Esselar, a mobile IT and cloud-based security specialist, has selected Visage as its mobile expense management solution. As a result, Visage will be featured as part of the Esselar Conexus mobility management suite in UK and worldwide. “The addition of Visage brings the critical component of cost management to the Conexus platform,” said Richard Neale, CTO of […]
Influitive Helps Companies Fire Up Partners With Mobile and Embedded Advocacy Tools
Influitive, a provider of advocate marketing tools, announced its Summer 2013 product release that includes new capabilities and features that make it easier for companies to capture, promote and reward the enthusiasm of their evangelists, including channel partners. Two new offerings — Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets […]
SproutLoud Offers Localization Tools To Empower Channel Marketers
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]
VeloBit Becomes Elite Member In VMware Technology Alliance Partner Program
VeloBit, Inc., a provider of SSD caching software, recently announced its addition to the VMware Technology Alliance Partner (TAP) program. As an Elite level partner in TAP, VeloBit will collaborate with VMware to integrate and validate their products with VMware solutions to propel powerful business results for customers. “We welcome VeloBit as an Elite member […]
Measuring Partner Potential: A Paradigm Shift In Partner Lead Management Programs
By Louis Foong, President and CEO, The ALEA Group The relationship between manufacturers and their channel partners is always an intriguing one. Even the most profitable of relationships have a set of intricacies and complexities that require deep understanding and careful handling. The accepted trust factors imply that manufacturers want to provide their channel partners […]
Sales And Marketing Alignment Proving To Be A Tall Challenge For Channel Organizations And Partners
Sales and marketing alignment has been an ongoing struggle for B2B organizations. With the hope of creating better collaboration and shared intelligence between Sales and Marketing teams, many organizations have deployed new tools and tactics to build a shared approach to revenue generation. Alignment has proven even more complex for organizations that operate in the […]
IDC Research Points To Need For Deeper Partner Analysis
To improve overall efficiency and cost management, IT companies should focus on spotlighting their best-performing partners across their database and encourage them to purchase new solutions and updated software, a new IDC study reveals. In a recent study of large IT companies for the white paper titled “The Importance of Customized Channel Marketing,“ IDC found […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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