Channel Marketer Report

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Zyme Powers Up CDM Platform; Boosts Data Accuracy, Accelerates Processing, Strengthens Analytics

Zyme has announced major enhancements to its channel data management (CDM) platform, zyme cloud platform 3.0. The new features and enhancements provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to enable enterprises to optimize and grow partner networks. Even though trillions of dollars of revenue flow through global indirect […]

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Infinio VP Of Global Channel Discusses Channel Relationship Dynamics

Regardless of whether they sell software or hardware, all technology providers have one core challenge: To reach their partner communities effectively and drive ongoing loyalty and revenue. Although it’s important that all content, messaging and best practices are aligned with the key vendor brand, partners also need to inject their personal experiences and thought leadership […]

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The Future Of Channel Marketing

By Andy Grant, Bowan Arrow  The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]

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Salesfusion Partners With Three SugarCRM VARs

Salesfusion has entered into partnerships with three SugarCRM VARs in a move designed to further expand the user base for its marketing automation platform. Epicom, based in Austin, Highland Solutions, based in Chicago, and Synolia of Lyon, France, will offer and promote Salesfusion to thousands of SugarCRM customers worldwide. Salesfusion began targeting SugarCRM customers in 2012 […]

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Deal Registration Is A Multi-Use Tool In Your Partner Program

By Tim Lowe, Vice President of Consulting, PartnerPath What are you guaranteed to have if you have more than two partners in your channel partner program? This sounds like the first line of a joke — but it’s not. Having more than two partners in your channel partner program guarantees you will have channel conflict! […]

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Reseller BrainSell Adds Act-On To Its Offerings

BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings.  BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing […]

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Chasing The Elusive Return On Channel Investment (ROCI)

By Jim Somers, Relayware As summer begins to wind down, many of us kick into gear with that dreaded annual exercise: Budget planning. (Group groan) If you’re an experienced channel executive, you know the channel budgeting process can be arduous and downright painful at times, especially if your CFO calls you to the mat to […]

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Black Lotus Strives To Get Ahead Of The DDoS Curve

The cyberspace is continuing to evolve, and security, speed and reliability are ongoing concerns.   That is why Black Lotus, a provider of Distributed Denial of Service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience. In the below Q&A, Xenophon Giannis, SVP of Sales […]

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Zebra Technologies Buys Motorola Enterprise Business For $3.45 Billion

In a move that will seemingly shake up the retail hardware industry, Zebra Technologies has entered a definitive agreement with Motorola Solutions to acquire Motorola’s Enterprise business for $3.45 billion in an all-cash transaction. The purchase, which was approved by the Zebra and Motorola Boards of Directors, is expected to be finalized by the end […]

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