Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results. While these solutions were designed to help vendors amplify partner engagement and overall sales and marketing productivity, they are not being used effectively enough to make the investment worthwhile.
Enterprises today are facing more unstructured data than they’re equipped to handle. Unlike structured data, which is typically collected, managed and viewed in a database with predefined columns and rows, unstructured data is data that “does not have an organized format,” noted Russell Ford, President and Chief Operating Officer of Qumulus Solutions, a managed service […]
Arrow Electronics, an electronic components and enterprise computing solutions provider, has announced that its OEM Computing Solutions have helped the company win the Dell OEM Channel Partner of the Year award for the 2014 fiscal year. The accolade was achieved due to praise Arrow Electronics solutions received as part of the Dell PartnerDirect channel program. […]
Bill Johnson, President & CEO of Salesvue What is the key to a healthy and eternal relationship? Whether on a personal or business level, communication is at the heart of all connections. And when it comes to a channel ecosystem, building networks between prospects, existing customers, vendors and resellers is essential, with strong communication skills […]
The Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials. The integration also enhances users’ ability to learn about AppCloud partner offerings as well as interact with Eloqua, partners and other […]
Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]
Dropbox has launched the Dropbox Partner Network, a new program for organizations to resell, manage and support Dropbox for Business. In addition, Dropbox will offer its partners a Reseller Portal that encompasses training, sales and marketing materials, and the ability to manage teams on behalf of their clients, as noted in the company’s blog. “We […]
Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]
By Ian Moyse, Sales Director, Workbooks.com, Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place? What is that place? What […]
By Jonathan Lee, Associate Editor For many corporations, developing a partner program is one of the most effective ways to increase sales and mindshare. This especially is true for companies such as AT&T that are seeking to team with optimal service providers that offer valuable, objective insights on identifying areas for improvement and building corporate […]