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NextIO Partners With Promark To Increase U.S. Sales

NextIO, a provider of input/output consolidation and virtualization solutions, recently signed a distributor agreement with Promark Technology Inc. Through the new partnership, Promark will resell NextIO products to end-users in the U.S.

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LeadMD Adds Partners to Grow Marketing Automation Services and Offerings

LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application integrations and web marketing, said company officials.

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Channel Marketing Changing Direction

By Lawrence M. Walsh Here are some channel truisms about marketing: Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments. Vendors, on the other hand, are myopic marketers. They’re most concerned […]

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SAP Partner Closes $80,000 Deal With Co-Marketing Campaign

Communication and collaboration are key to optimal channel marketing and sales results. SAP partner Advanced Business Solutions (ABS) recognizes the true value of this consistent engagement throughout the marketing planning and execution process. After working with SAP and TSL Marketing, a channel-focused lead generation and marketing consultancy, the company was able to close a $80,000 […]

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