Tag Archives
Revenew Helps Activate And Empower Channel Partners
The Problem: Communication and collaboration are both key to channel success. But as the marketing ecosystem becomes more complicated and digitally driven, it is sometimes challenging for brands and their partners to execute campaigns and constantly stay up to date on the results they’re garnering. The Solution: Revenew is a cloud-based distributed marketing automation platform […]
Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2
Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year. Salesforce projected Q3 of $1.365 […]
Integrate Ramps Up Channel Efforts After Announcing Marketo, Oracle Partnerships
Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.
Are Channel Incentive Programs Leaving Sales On The Table?
Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]
Continuum Cloud Console Helps MSPs Support SMB Clients
Continuum, a channel-exclusive provider of integrated managed IT services solutions, has launched Continuum Cloud Console (C3), a new Infrastructure-as-a-Service (IaaS) management platform. Designed to help MSPs create, manage and monitor virtual servers on behalf of their SMB clients, C3 also enables MSPs to easily support cloud infrastructure from a single platform. MSPs also can more […]
The Channel Partner Model For Driving Connected Security
By Marvin Blough, VP Channels and Alliances, Dell Software Group The security landscape continues to change dramatically and customers are dealing with new, difficult and complex threats every day. Cyber criminals are attacking more frequently and launching new and unprecedented types of attacks. At the same time, there’s pressure on IT security staff to deliver […]
Zebra Technologies Buys Motorola Enterprise Business For $3.45 Billion
In a move that will seemingly shake up the retail hardware industry, Zebra Technologies has entered a definitive agreement with Motorola Solutions to acquire Motorola’s Enterprise business for $3.45 billion in an all-cash transaction. The purchase, which was approved by the Zebra and Motorola Boards of Directors, is expected to be finalized by the end […]
BMC Marketplace Offers Branded App Store For IT Companies
The Problem: App stores have become a common trend across a wide range of industries. Whether they’re in retail, cloud computing or IT software, companies are striving to set up marketplaces where they can sell their applications in a branded environment. However, the amount of time and resources needed to integrate a virtual marketplace into […]
Quantum Launches Alliance Program, Offers Cloud Backup Service To Partners
Quantum Corp., a big data management and data protection solutions provider, has launched the Quantum Alliance Partner Program, a program that will deliver managed service providers (MSPs) and value added resellers (VARs) a cloud backup service to help accelerate company growth. The Quantum Alliance Program will allow MSPs and VARs to sell Backup-as-a-Service (BaaS) under […]
The Importance Of Partner Profiling In Today’s Channel Environment
William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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