Channel Marketer Report

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Sales Cycle: What Content Goes Where? [Infographic]

The typical sales cycle extends across four stages: Pre-sales, initial sales, mid-sales and final sales. According to a survey from Eccolo Media, blogs and e-newsletters are most helpful in the early stages of the buying journey. Then, more detailed content formats, such as white papers, videos and tech guides, help them make an educated decision. […]

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Orasi Software Tackles Lead Nurturing With Zift Solutions

Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]

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Are B2B Marketers Drowning In Content [Infographic]

Over the last 12 months, 86% of B2B marketers have been creating more content. However, these marketers are struggling to engage their target audiences (37%), measure ROI (34%) and generate leads (29%).  So, are buyers drowning in content? This infographic, courtesy of B2B Marketing, outlines key findings from its 2014 Content Marketing Benchmarking Report. 

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What Beer And Content Have In Common [Infographic]

Coming off of the July 4 holiday weekend, it seems appropriate that we get back into the swing of things by comparing the art of content marketing to brewing beer. If you think about it, good beer and good content have a lot in common: it’s refreshing, memorable and you want to share it with […]

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The Art And Science Of Content Marketing [Infographic]

Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]

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B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content

By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]

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Secrets Of A Killer Blog Post: References [Infographic]

Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out.  This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content. 

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Is Your Partner Portal Not Living Up To The Hype?

  Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results.  While these solutions were designed to help vendors amplify partner engagement and overall sales and marketing productivity, they are not being used effectively enough to make the investment worthwhile.

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Generating Channel Leads Through Content

By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]

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Secrets Of A Killer Blog Post: Content [Infographic]

Many organizations are using blogs as an outlet to show their unique positioning and thought leadership. However, for businesses just starting out, finding a compelling voice and making their blog a top destination for information and resources can sometimes be challenging. This infographic, courtesy of WhoIsHostingThis?, outlines the characteristics of a successful blog post. 

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