Tag Archives
5 Steps To Rescue Your #ChannelMarketing Funnel
As part of a channel network, you may experience a few “holes” in your marketing funnel. As a vendor or manufacturer, you may notice that at times, your content is not up to date or efficiently shared across your partners. Using content syndication, you can leverage your web site as the foundation of your marketing […]
Brainshark Increases Global Reach With ICT123 Partnership
Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling Brainshark’s suite of products, which includes Brainshark On-Demand, the Brainshark Content Portal and SlideShark Team Edition. The partnership will also help ICT123, […]
TREW Marketing Earns HubSpot Silver Level Certification
TREW Marketing, a full-service B2B marketing firm based in Texas, has been named a Silver Level Certified Agency Partner by HubSpot, a provider inbound marketing software. The new title was given as a result of TREW Marketing’s consistent growth and high adoption of the HubSpot platform among its customers. Servicing the engineering and science markets, […]
Asigra Grows Partner Program By 20% With Reseller View
By Brian Anderson, Associate Editor Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]
Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions
By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]
Vidyard Helps Turn Video Content Into Sales
The Problem: After producing video content, marketers typically share it through social channels, and look to YouTube views as a vague indicator of success or failure. But without any real insight into your video’s performance this is not a sustainable, data-driven marketing strategy. How do you know your video is working to attract qualified leads […]
Merchant Warehouse Focuses On Building, Nurturing Partner Relationships
Merchant Warehouse, a payment technology and merchant account services company, has hired Russell Harty as its SVP for key accounts and the partner channel. In his new position, Harty will focus on partner channel growth through acquiring new partners as well as enabling and empowering current partners, according to company officials. Currently, Merchant Warehouse is […]
News On Demand Helps Vendors Provide Relevant Messages To Partners
The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]
TIE Kinetix Launches Self-Service Syndication Solution
TIE Kinetix, a software-as-a-service provider of channel marketing and social syndication solutions, has launched Self-Service Syndication, the latest addition to its Content Syndication Platform. Self-Service Syndication is a content syndication platform designed to help small- and mid-sized businesses better control and optimize partner marketing efforts. Using the solution, organizations can publish rich content across […]
Visage Sees Extensive Channel Growth, Focuses On Thought Leadership
As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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