Tag Archives
5 Steps To Rescue Your #ChannelMarketing Funnel
As part of a channel network, you may experience a few “holes” in your marketing funnel. As a vendor or manufacturer, you may notice that at times, your content is not up to date or efficiently shared across your partners. Using content syndication, you can leverage your web site as the foundation of your marketing […]
Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions
By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]
Infor Implements TIE Kinetix Content Syndication Solution
Infor, a business application software provider, has implemented TIE Kinetix to help distribute digital content throughout the Infor Partner Network. “Dynamic content delivery is efficient, collaborative ways to support the channel and help partners drive more opportunities and revenue,” said Chip Coyle, SVP and CMO of Infor, in a statement. “The TIE Kinetix Content Syndication solution […]
TIE Kinetix Launches Self-Service Syndication Solution
TIE Kinetix, a software-as-a-service provider of channel marketing and social syndication solutions, has launched Self-Service Syndication, the latest addition to its Content Syndication Platform. Self-Service Syndication is a content syndication platform designed to help small- and mid-sized businesses better control and optimize partner marketing efforts. Using the solution, organizations can publish rich content across […]
TIE Kinetix Launches Social Media Syndication Solution
TIE Kinetix, a SaaS content syndication solution provider, has added a new solution to its tool box to help channel marketers keep pace with new developments in social media. The Social Media Syndication Solution was designed to supplement the TIE Kinetix Content Syndication Platform by helping clients streamline Twitter communication taking place through partner networks. […]
SharedVue Provides Inbound & Outbound Marketing Functionalities For Channel Partners
The Problem: The gap between vendor content and partner marketing experience and resources has created a daunting hurdle for organizations across the channel. In fact, research from SharedVue reveals that 63% of solution providers have no internal marketing resources. VARs and resellers not only require hard-hitting content, but also the ability to receive updated marketing […]
TIE Kinetix Provides Syndication Solutions To Help Crack The Content Code
The Problem: Marketers are aware of the adage “content is king.” However, in the complex channel environment, many OEMs struggle to effectively distribute content to resellers and distributors. Similarly, resellers and distributors are slow to feature new content and marketing messages on their web sites, via social networks and across other platforms. Another key obstacle […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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