Channel Marketer Report

Tag Archives

Exabeam Taps Channel Feedback To Guide Program Design

Some brands have a hybrid business model — selling directly to their customers as well as through a network of partners and resellers. Others, however, sell exclusively through the channel. According to Ted Plumis, VP of Channel, Business and Corporate Development at Exabeam, a channel-only approach has a number of benefits. For one, selling exclusively through the […]

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Impartner Helps Vendors Leverage Channel Performance Data

The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]

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Xirrus Unveils Xcellerate Program

Xirrus, a Wi-Fi technology company, has launched its Xcellerate Partner Program, a network of global channels designed to help channel partners do business easier.

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Deal Registration Is A Multi-Use Tool In Your Partner Program

By Tim Lowe, Vice President of Consulting, PartnerPath What are you guaranteed to have if you have more than two partners in your channel partner program? This sounds like the first line of a joke — but it’s not. Having more than two partners in your channel partner program guarantees you will have channel conflict! […]

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Maximize Partner Engagement: Identify And Incent Non-Sales Behaviors

By Dan Hawtof, VP of Business Solutions, Global Channel, parago Last spring, I hosted a webinar during which I talked about parago’s latest channel marketing survey. One thing our research pointed out was channel marketers’ desire to grow beyond pure sales incentives and start including the behaviors that support sales. But they also told us […]

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Deal Registration Best Practices: What Vendors Need To Consider

Deal registration programs can help vendors influence partner behavior, enhance collaboration, reduce channel conflict and measure partner performance. At the same time, these programs provide vendors with real-time visibility into channel pipeline.  The overall value of deal registration programs is clear: 80% of channel firms say that deal registration program is critical or an important […]

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Vartopia Nova Helps Streamline Deal Registration

Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform.  To reach their full […]

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PartnerPortal Helps Vendors Improve Channel Efficiencies

The Problem: For any vendor, using an automated partner interface is a great start to managing an efficient channel. These interfaces typically support different channel modules, as well as forms for each of those modules. From time to time, modifications need to be made to these forms, which calls for custom programming by developers. This […]

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SGI Boosts Partner Deal Registrations By 25% With TreeHouse Interactive

Marketing and sales enablement play central roles in the success of the channel. It is up to vendors to not only provide the content and resources partners need to educate end-users, but the knowledge and empowerment they need to have relevant and effective sales conversations. To ensure channel sales operations are efficient and profitable, vendors […]

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FalconStor Revamps PartnerChoice Program

FalconStor Software, Inc., a data protection and migration solution provider, has redesigned and re-launched its PartnerChoice Partner Program to include better incentives and support for solution and service providers, distributors and alliance partners. Two new levels are available within the PartnerChoice Program — Affiliate and Premier — with each consisting of new revenue goals, increased discounts […]

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