Channel Marketer Report

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#C2C15 Recap: Storytelling, Influencers And Personas Guide Content Success

More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]

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Socedo Facilitates Social Selling

The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]

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How Marketers Are Managing The Evolving B2B Buyer’s Journey [Infographic]

The researching and consideration process of today’s B2B buyers has become more complex. In fact, the B2B sales cycle has increased in length over the past three years. This infographic, courtesy of Bizo and Oracle Eloqua, outlines the challenges of B2B marketers and some ways they are tackling this new landscape.

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Traacker Helps Build Relationships With Social Influencers

The Problem: Although more executives are using social media to discover solutions and access relevant content, it is sometimes difficult for solution providers to capture their attention. By tapping into industry influencers, vendors and their partners can form valuable relationships and build trust among their communities. The Solution: Traackr is an influencer management platform that is […]

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Channel Agencies And Consultancies Spotlight Top Trends And Pain Points

Agencies and consultancies are in the trenches of the channel, helping vendors and partners maximize sales and marketing results. Before launching our annual Guide To Channel Agencies And Consultancies, Channel Marketer Report asked participants to answer the following: What questions are prospects and customers asking you most frequently? What is the No. 1 challenge you’re […]

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Are Channel Incentive Programs Leaving Sales On The Table?

Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]

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LiveHive Launches Insights 2.0

LiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement. The update to LiveHive’s analytics platform is designed to provide inside sales professionals with the tools necessary to find warm leads and ultimately close deals faster. With the new release comes three new features: Opportunity […]

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ASG Software Solutions Launches Global Partner Program

ASG Software Solutions has launched a new Global Partner Program as part of a new corporate go-to-market strategy. In addition to the program, ASG is altering its sales model, marketing approach, tools and systems in order to expand partnerships.   The launch comes alongside the appointment of Michael Mayer as VP of System Integrators and […]

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Elastic Grid Offers Channel Partners And Suppliers In-Depth ROI Reporting

The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel.  Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment.  […]

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Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital

Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]

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