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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

Posted on by in Channel Agencies, Channel Consultancies, Channel Marketing, ChannelViews, Demand Generation, Email Marketing, Marketing Planning

By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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SproutLoud Offers Localization Tools To Empower Channel Marketers

Posted on by in Channel Marketing, Demand Generation, Distribution Marketing, Email Marketing, Marketing Planning, Solution Spotlight

The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]

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