distributed marketing automation

Revenew Helps Activate And Empower Channel Partners

The Problem: Communication and collaboration are both key to channel success. But as the marketing ecosystem becomes more complicated and digitally driven, it is sometimes challenging for brands and their partners to execute campaigns and constantly stay up to date on the results they’re garnering. The Solution: Revenew is a cloud-based distributed marketing automation platform […]

Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time. Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]