Channel Marketer Report

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Zyme Powers Up CDM Platform; Boosts Data Accuracy, Accelerates Processing, Strengthens Analytics

Zyme has announced major enhancements to its channel data management (CDM) platform, zyme cloud platform 3.0. The new features and enhancements provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to enable enterprises to optimize and grow partner networks. Even though trillions of dollars of revenue flow through global indirect […]

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Zift Solutions Offers Channel-as-a-Service to Simplify App Integration

Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]

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AppRiver Sees 30% Increase In YOY Channel Revenue, Focuses On Forging Partner Relationships

To keep pace with the wants and needs of their customers, vendors must consistently tap into their partner communities, assess strengths and weaknesses, and provide the tools and resources they need to thrive. AppRiver, a provider of email messaging and web security solutions, has seen a year-over-year channel revenue increase of 30% due to its […]

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Hootsuite Unveils Global Agency Partner Program

Hootsuite has launched the Global Agency Partner Program, which is designed to provide education and resources to agency account teams regarding the latest social media trends and strategies. Announced at the company’s Connect via Hootsuite event in New York City, the program will provide members with training workshops, networking opportunities with industry leaders and support […]

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Dell Sees 61% Jump In Deal Reg With New Competencies And Training Initiatives

Dell channel partners are responding exceptionally well to the company’s new software competencies, training programs and go-to-market initiatives, leading to a substantial increase in registered deals and revenue through the PartnerDirect program. Dell introduced new software-specific enhancements and initiatives in September 2013, allowing partners to sell software solutions and secure associated rebates to grow their […]

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DataGravity Builds Up Partner Program With Discovery Series Release

DataGravity, a company with the sole mission of helping businesses unlock the value of their data, is ramping up its channel partner program with the recent release of its flagship product, the DataGravity Discovery Series. The DataGravity Discovery Series is a data-aware storage platform designed to track data access and analyze data as its stored, […]

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LiveHive Offers Detailed Analytics With New Engagement Platform

LiveHive, a sales engagement solution provider for channel players, has launched a new cross-platform solution that provides analytical insights into the relationships between vendors, partners and end-customers.  The new solution is designed to power up social selling across the channel ecosystem, enabling users to identify sales engagement patterns on social networks such as Google+ and […]

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Triad Reaches ServiceNow Preferred Partner Status

Triad Technology Partners, a cloud solutions provider for enterprise IT, has achieved ServiceNow Preferred Partner Status,  a designation that recognizes Triad’s investment in training and certification programs to provide high-quality ServiceNow implementations. “Preferred Services partners demonstrate proficiency and expertise on the ServiceNow platform to successfully implement IT service automation more efficiently and effectively,” said Tom Moore, […]

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Utilizing E-Learning To Drive Prosperous Partnerships

By Hayley Marnes, Global Head of Channel, Volume Within Volume, our philosophy for effective partner engagement is rooted in four key pillars: Gain, Train, Empower and Retain. Gain the partner, instill the knowledge and tools necessary to understand the business, empower them to transform this knowledge into real value for their business and drive revenue […]

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Visage Sees Extensive Channel Growth, Focuses On Thought Leadership

As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]

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