Tag Archives
FieldOne Exec Shares Best Practices In Partner Onboarding
An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities. In […]
10 Tips To Optimize Webinar Attendance And Engagement
Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]
ForeScout And AirWatch Release New Solution For BYOD
ForeScout Technologies, Inc., a provider of real-time network security solutions for Fortune 1000 enterprises and government organizations, and AirWatch, a mobile device management (MDM) company, recently announced a new partnership. Through the joint venture, the companies will team up to deliver a “comprehensive” mobile security solution designed to combine the benefits of ForeScout network access […]
Channel Thought Leaders Share Predictions For 2013
The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working […]
Alvarion Releases New Partner Loyalty Programs And Portal To Improve Channel Collaboration
Alvarion, a provider of wireless broadband solutions, has announced major enhancements to its Partner Program and Portal. Among the changes are new partnership options, online certifications, incentives and deployment modulation tools. These additions were designed to create business opportunities and resources to encourage partner sales and marketing success. “Alvarion recognizes the vital role that partners play […]
The Keys To Creating An Optimal Partner Training Plan
A key hurdle for vendors striving to better enable partners to improve sales and marketing efforts is determining where to spend resources and which partners to target first, according to Heather K. Margolis, President of Channel Maven Consulting. “The more strategic organizations are in determining which partners to target and where to spend resources, the […]
Partner Enablement Comes Into Focus
An underlying predicament for the majority of vendors and manufacturers today is the 80/20 rule: 20% of a typical partner base generates 80% of total indirect channel revenue. Furthermore, findings from Channel Enablers have reaffirmed that while approximately half of partners produce about 20% of revenue, the rest of an average organization’s partner base doesn’t […]
Distributors Playing A More Pivotal Role In Channel Operations
Suppliers are beginning to turn to distributors more frequently in an effort to increase brand awareness, market penetration and overall relationships with end-users. During her session at the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and engagement among partners, prospects […]
Understanding And Addressing Partners’ Marketing Strengths And Weaknesses
Countless research studies have honed in on the gap between vendors’ expectations of sales and marketing success, and partners’ overall capabilities to meet and exceed these expectations. To ensure successful channel marketing initiatives, organizations must “look at what partners have and what else they’re going to need to be successful,” said Heather K. Margolis, Founder […]
Ingram Micro 2012 Solutions Partner Invitational Spotlights Business Growth, Collaboration and Enablement
To drive greater collaboration and uniformity among its partner network, the Data Capture/POS Business Unit of Ingram Micro Inc., yesterday welcomed more than 400 solution providers and vendor partners to its 2012 Solution Partner Invitational. The event is taking place from May 15-17, 2012, in San Diego, Calif. With a theme of “Infinite Possibilities,” the […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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