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Social Media – The Root of Modern Marketing [Infographic]

The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies […]

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Twitter Expands Certified Products Program

Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities. The new additions were included […]

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Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting

Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc. Featuring a speaker line-up of marketing experts from Adobe, Eloqua, Forrester, […]

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The 7 Marketing Habits Of Successful SMBs

Standing out in a crowded marketplace, and effectively connecting with prospects across channels is an overwhelming challenge for SMBs. However, a new study from Forrester Consulting and commissioned by Act-On has uncovered seven key habits SMBs can implement to succeed in the new era of marketing and communication despite economic uncertainty. The study, titled: Driving […]

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