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Impact, Partner And Influencer Marketing Technology Supplier, Fueling Growth With $75 Million Investment
Impact, a partnership automation solution provider, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and […]
#C2C15 Recap: Storytelling, Influencers And Personas Guide Content Success
More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]
Traacker Helps Build Relationships With Social Influencers
The Problem: Although more executives are using social media to discover solutions and access relevant content, it is sometimes difficult for solution providers to capture their attention. By tapping into industry influencers, vendors and their partners can form valuable relationships and build trust among their communities. The Solution: Traackr is an influencer management platform that is […]
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