Channel Marketer Report

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QuotaDeck Uses Crowdsourcing To Make Sales Introductions

The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]

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Socedo Facilitates Social Selling

The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]

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What People Share On Social Networks [Infographic]

Billions of people worldwide tap into Facebook, Twitter, LinkedIn and even Pinterest to share photos (43%), opinions (26%), status updates (26%), links to articles (26%) and personal recommendations of things they like. This infographic, courtesy of GO-Gulf, dives deep into the behaviors and preferences of social media users.

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Harnessing The Power Of LinkedIn Groups For Your Channel

By Jeff Mesnik, Managing Partner, ContentMX  What if you could have all of your sales leads in one room? It turns out that LinkedIn groups put all of your customers and prospects in one place, making it the perfect networking and sales tool for business-to-business organizations. Help your channel partners harness the power of LinkedIn […]

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The Anatomy Of A Social Business Person [Infographic]

Social selling requires completely new communication and engagement practices. In fact, the entire concept of social selling has shaken up traditional sales tactics, encouraging executives to focus first and foremost on building long-term relationships and sharing valuable content.  This infographic, courtesy of PeopleLinx, outlines the characteristics of a social business person. 

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Lead Nurturing Evolves To Include More Customized Marketing Opportunities

Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers. In fact, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost, according to Forrester Research.  However, vendors and partners both face similar challenges during the process: While […]

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PeopleLinx Helps Power Up Social Engagement Strategies

The Problem: Nearly every company in the world has employees on LinkedIn, Twitter and other social networks to represent the corporate brand, products and services. Unfortunately, most companies are missing the opportunity to showcase their capabilities, deepen relationships and engage with prospects. Employees’ profiles undersell themselves and the company. Employees don’t connect to their business […]

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B2B IT Buyers Favor Search And Social Media, Survey Reveals

IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To Content, 86% of B2B IT buyers are currently using social media networks in their purchase decision process. Search is […]

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How To Get Real Value Out Of Video

Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]

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