Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with Oracle Eloqua to help marketers acquire prospects and more successfully capitalize on prospect data to create new customers. As part of the relationship, the Integrate app will join the Eloqua AppCloud in fall 2014. Using marketing automation platforms, organizations are able to leverage prospect […]
By Dion Picco, Sr. Director, Product Marketing, Progress Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any of these, you might be in a losing battle with your organization’s data. Ignore the symptoms at your own peril, as they will only get worse! […]
By Jared Shusterman, CEO and Managing Partner, SproutLoud In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a broken record, I have to talk about this again, and in more depth. It’s worth repeating […]
Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers. The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]
TreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution. The new features give users the ability to regulate which partners can access, edit, approve, change or integrate with data stored in the solution. This gives users greater control over creating new […]
Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]
SalesFUSION, a marketing automation platform provider, has announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly. The new partner program, which was unveiled at […]
Act-On Software is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program also is adding resources to help agency partners build, test and launch developer applications, company official explained. In addition, the new platform will offer an app marketplace to provide customers with access to third-party applications. “SMBs […]
TREW Marketing, a full-service B2B marketing firm based in Texas, has been named a Silver Level Certified Agency Partner by HubSpot, a provider inbound marketing software. The new title was given as a result of TREW Marketing’s consistent growth and high adoption of the HubSpot platform among its customers. Servicing the engineering and science markets, […]