marketing effectiveness

Seismic Helps Close The Content Gap With Channel Sales Teams

The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]

Is It Time To Re-Think MDF?

The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]