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Blending Content And Social Strategies To Maximize Real-Time Marketing

By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014, executives from MarketingProfs discussed key tactics and communication channels that will help marketers […]

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B2B Content2Conversion Takeaway: Think Like A Publisher

By Jonathan Lee, Assistant Editor The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel, titled: Crafting a Killer B2B Content Strategy, which took place at the B2B Content2Conversion conference hosted by Demand Gen Report. During the panel discussion, Joe Pulizzi, Founder of Content Marketing […]

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