Channel Marketer Report

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DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative

  DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.

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BlueStar Partners With Phoenix Managed Networks

BlueStar, a global distributor of technology solutions including mobility, POS and RFID, has partnered with Phoenix Managed Networks, a cloud-based network services and security company. The partnership positions BlueStar to offer Phoenix’s network security solution to its network of value-added resellers. The solution, PhoeniXSentry, is designed to protect delicate information including healthcare and credit card […]

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2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

By Glenn Taylor, Associate Editor While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with […]

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3 Technology Trends That Can Boost Event Results

By Brian Anderson, Associate Editor A common mistakes marketers fall victim to while hosting an event is not creating a thriving community across channels before, during and after the show. Whether it is a live event, or an on-demand webinar, improving accessibility across channels is essential to maximizing the effectiveness — and attendee rate — […]

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Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide Revenue

When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right partners for its channel.  Four months later, and Merchant Warehouse is seeing rapid channel growth, largely due to its focus on thought leadership […]

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Brainshark Increases Global Reach With ICT123 Partnership

Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling Brainshark’s suite of products, which includes Brainshark On-Demand, the Brainshark Content Portal and SlideShark Team Edition. The partnership will also help ICT123, […]

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EQ Works Launches New Agency Partner Program

EQ Works, an agency that focuses in targeted mobile, social, video and online advertising recently launched Agency First, a partner program designed to extend digital media buying capabilities to agencies that don’t have in-house expertise. Agency First was created to help empower agencies to deliver robust media buying solutions. Using the EQ Works’ proprietary platform, small- […]

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Why It’s Time To Take Your Channel Mobile

Vendors, suppliers, brands and associations rely on partner portals to share content marketing, sales assets and other vital information with value-added resellers, solution providers, system integrators (SI) and other partners. However, with fewer than 5% of partners using these portals on a consistent basis, organizations need a more successful strategy to connect and engage with […]

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SessionM Joins Zynga Partner Program To Launch In-Game Rewards Initiative

By Dana Harder, Senior Editor SessionM, a mobile loyalty and ad platform, has partnered with Zynga, the social gaming company and creator of apps such as Words With Friends. As part of the relationship, consumers who play Scramble With Friends and unlock in-game achievements and interact with ads can win “mPOINTS,” which are redeemable for […]

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