Despite the rise of digital marketing and engagement tactics, events still play a pivotal role in the channel ecosystem. After all, there is still tremendous value in face-to-face conversations with partners and prospects. “In-person events are still where it’s at because there’s nothing that replaces the face- to-face meeting and the warm handshake,” said Peter […]
The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people. In an effort to outline […]
By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]
The total number of smartphone users worldwide will reach 1.75 billion by the end of 2014, according to estimates from eMarketer. Tablet adoption also is expected to experience a strong growth trajectory, with the tablet market expected to increase 47% this year, according to Gartner. And the overall benefits of mobile devices have never been […]
The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users. This is further compounded […]
By Brian Anderson, Associate Editor Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives from Adobe and purechannelapps discussed common challenges that many vendors and manufacturers need to be overcome in order to establish strong social media relationships across […]
By Brian Anderson, Associate Editor In today’s marketplace, channel managers have to adapt to shrinking budgets and aggressive revenue goals by ensuring their companies are receiving maximum ROI from their partner programs. But many vendors in the channel still are not sure whether or not they are effectively measuring the worth of their partners. In […]
By Hayley Marnes, Global Head of Channel, Volume Within Volume, our philosophy for effective partner engagement is rooted in four key pillars: Gain, Train, Empower and Retain. Gain the partner, instill the knowledge and tools necessary to understand the business, empower them to transform this knowledge into real value for their business and drive revenue […]
By Brian Anderson, Associate Editor Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]
The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]