The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]
By Brian Tervo, CEO, TIE Kinetix North America In the average marketing department, it’s common to hear chatter around content marketing and direct marketing activities. It’s a lot less common to hear about partner marketing, which often fails to get its due and falls into the shadows of other marketing activities. Depending on the organization, […]
By Brian Anderson, Associate Editor When vendors sell through channels, they sometimes don’t have a clear picture of partner demand generation and sales performance. This lack of visibility ultimately impacts bottom-line results, as there is no clear view into what’s being sold and how much is being sold. In addition, there is no way to […]