Channel Marketer Report

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Blending Content And Social Strategies To Maximize Real-Time Marketing

By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014, executives from MarketingProfs discussed key tactics and communication channels that will help marketers […]

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Monetate Develops Partnership With Hybris

Monetate has announced a strategic partnership with hybris software, an SAP company.  Through the partnership, hybris customers will be able to quickly and easily integrate Monetate’s functionality into the hybris B2B and B2C Commerce platform. Pragiti, a certified hybris technology partner, built the “add-on,” which will be available to customers via the Extend online integration […]

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Demandware Adds Olapic, True Fit To LINK Partner Program

Demandware, a digital commerce solution provider, has announced that Olapic, a company that allows users to integrate their original photos and videos into e-Commerce websites, and True Fit, a personalization software provider and Big Data technology company, have become Demandware LINK Technology Partners. As a result of the partnership with Olapic, Demandware will allow clients […]

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Harte-Hanks And GX Software Partner Up To Secure Customer Engagement

Harte-Hanks, a company that specializes in direct and targeted marketing, has announced a strategic partnership with GX Software, a web content management and online marketing software provider, to provide end-users with more relevant content and easier communication tactics across all channels. By integrating GX Software’s BlueConic online engagement solution with Harte-Hanks data solutions, the companies […]

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MyBuys Integrates Into Magento E-Commerce Platform

MyBuys, a provider of customer-centric marketing solutions for retailers, e-Commerce sites, brands and agencies, announced that its customer-centric marketing suite now seamlessly integrates with Magento e-Commerce to help personalize display advertising, email, and web merchandising. The combination of MyBuys and Magento will provide businesses the opportunity to grow their business and increase revenue and margins. […]

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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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Monetate Unveils New Partnerships At #AgilitySummit

Monetate, a testing, targeting and personalization platform for online marketers, announced three new partnerships with data management platform providers during its annual Agility Summit.  These new partnerships include: Aggregate Knowledge, a media intelligence company which offers advertisers and agencies the capability to pinpoint where to reach highest-performing customers;  BlueKai, an enterprise data activation solution for […]

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Monetate Makes Aggressive Moves With New Partner Program

Monetate, a testing, targeting and personalization platform for online marketers, has added Brooks Bell, an optimization firm for enterprise-level clients, to its Certified Partner program. The Monetate Certified Partner Program was designed to help educate partners across all tiers of the variety of features and capabilities in the Monetate platform. “Brooks Bell is one of […]

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