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Tag Archives

Channel Thought Leaders, Experts Share Predictions For 2014

In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks.  Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results.  Although the channel marketing universe saw extreme evolution in 2013, the next year will […]

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LiveHive Helps Boost Partner Enablement, Channel-Wide Communication

The Problem: Channel sales leaders and their partners rely on consistent communication to ensure sales and marketing success. However, the more a company grows, the harder it is to manually keep track of channel partners and provide them with relevant content. This leads to missing sales information and dissatisfied partners, resulting in poor sales results […]

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Asigra Grows Partner Program By 20% With Reseller View

By Brian Anderson, Associate Editor  Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]

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Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners

The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]

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Introducing Portal 2.0

More advanced vendors and manufacturers are achieving improved partner communication and sales and marketing reporting by implementing Portal 2.0, according to SiriusDecisions. The brief, titled: The Evolution to Partner Portal 2.0, revealed that these technologies “offer a mutual benefit to both vendors and partners” in the following key areas: 1. Creating demand: Tools to select […]

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The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment

B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]

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Exploring New Technologies in PRM

Within the last 12 months, a host of new technologies have emerged, all developed to better support partner networks. Because partners are essential to a manufacturer’s success, it is more important than ever for organizations to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall […]

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SiriusDecisions Data Shows Vendors Analyzing New Levers To Drive Participation & Results From Partner Programs

Research from SiriusDecisions indicates that average partner program adoption averages 40%, but can be as low as 20%. Although recent research points to a need for deeper partner analysis, vendors are also faced with the obstacle of encouraging partner participation in reporting sales and marketing progress. “The key concept is whenever you ask for something, […]

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