In today’s digitally connected world, it’s sometimes easy to get lost in the sea of email nurtures, social posts and other tech touch points. But personal touches such as events, in-person meetings and phone conversations still hold significant weight — especially in the channel world.
LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers sales engagement capabilities including real-time analytics, […]