ReturnPath – s9800121

Study Finds That Marketing Email Accounts For 70% Of Spam Complaints

The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all “this is spam” complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers’ […]