Channel Marketer Report

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Synthesio And Conversocial Announce Strategic Partnership

Social monitoring company Synthesio has developed a strategic partnership with Conversocial, a cloud-based social customer service solution. The partnership is designed to provide businesses with a deeper understanding of social data and in turn, help them turn social interactions into sales opportunities.

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How B2B Businesses Are Tackling Social Media In 2015 [Infographic]

Using social media, B2B organizations note that they receive increased exposure (92%), increased traffic (80%) and build a loyal fan base (72%). But which social networks will dominate in 2015 and beyond? What challenges and/or obstacles are preventing B2B organizations from investing more in social media advertising and marketing? This infographic, courtesy of Real Business […]

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Toshiba Exec Discusses Channel Success Stories, Lessons Learned

The retail industry is changing at a rapid pace, and merchants across all sizes and categories are focused on creating a great customer experience. But sometimes, retailers are challenged to identify the right solutions and software for their business, and what strategies would help them drive engagement and long-term loyalty. Toshiba is positioning itself and […]

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Integrate Joins Eloqua AppCloud With Oracle Eloqua Partnership

Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with Oracle Eloqua to help marketers acquire prospects and more successfully capitalize on prospect data to create new customers.  As part of the relationship, the Integrate app will join the Eloqua AppCloud in fall 2014. Using marketing automation platforms, organizations are able to leverage prospect […]

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Why Your Partner Marketing Is Broken And What To Do About It

By Jared Shusterman, CEO and Managing Partner, SproutLoud  In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a  broken record, I have to talk about this again, and in more depth. It’s worth repeating […]

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Modernizing Program Measurement

By Brian Anderson, Associate Editor Technological innovation has helped the channel landscape evolve to become a more automated, data-driven ecosystem. Although channel organizations invest extensively in their programs, many channel marketers still struggle with measuring the ROI of their to and through partner marketing initiatives. In a recent CCI webinar, titled: The Rise Of Modern […]

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hawkeye Channel Launches channelPlans Application

hawkeye Channel, a software and services provider for channel organizations, has added a new solution to its cloud-based channelConduit platform for indirect channel sales management. The new offering — called channelPlans — is designed to facilitate joint marketing planning between manufactures and their indirect channels. Used in conjunction with other marketing enablement solutions offered by […]

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Channel Thought Leaders, Experts Share Predictions For 2014

In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks.  Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results.  Although the channel marketing universe saw extreme evolution in 2013, the next year will […]

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Establish Lasting Partner Relationships With Essential Communication

Bill Johnson, President & CEO of Salesvue  What is the key to a healthy and eternal relationship? Whether on a personal or business level, communication is at the heart of all connections. And when it comes to a channel ecosystem, building networks between prospects, existing customers, vendors and resellers is essential, with strong communication skills […]

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LiveHive Offers Detailed Analytics With New Engagement Platform

LiveHive, a sales engagement solution provider for channel players, has launched a new cross-platform solution that provides analytical insights into the relationships between vendors, partners and end-customers.  The new solution is designed to power up social selling across the channel ecosystem, enabling users to identify sales engagement patterns on social networks such as Google+ and […]

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