Channel Marketer Report

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The New Rules Of Predictive Analytics: CMO Edition

By Angela Zener, Radius The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With the right tools, marketers can discover untapped market opportunities, target audiences with greater […]

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Making The Case For B2B E-Commerce [Infographic]

An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales.   Source: Sullivan

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Teach Your Partners How To Fish: BlitzMasters CEO Shares Channel Sales Best Practices

In today’s digitally connected world, it’s sometimes easy to get lost in the sea of email nurtures, social posts and other tech touch points. But personal touches such as events, in-person meetings and phone conversations still hold significant weight — especially in the channel world.

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Getting The Funds You Need To Drive Channel Growth

Channel teams can contribute to much or all of a company’s revenue. Yet sometimes, they are significantly underfunded and are unable to execute the campaigns and initiatives they desire. During an upcoming webinar, Laz Gonzalez of SiriusDecisions and Debra Delaney, CEO of CCI, will outline how channel teams not only can track and measure program results, but also relay […]

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How B2B Sales Has Changed [Infographic]

Every month, there are 10.3 billion Google searches, and 78% of all U.S. Internet users research products and services during their time online. Sales professionals may be asking themselves: Why should that matter to me? Because more buyers are beginning their journeys online and, in turn, are consulting sales later in the game! This infographic, […]

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How Marketers Are Managing The Evolving B2B Buyer’s Journey [Infographic]

The researching and consideration process of today’s B2B buyers has become more complex. In fact, the B2B sales cycle has increased in length over the past three years. This infographic, courtesy of Bizo and Oracle Eloqua, outlines the challenges of B2B marketers and some ways they are tackling this new landscape.

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EMC Issues Channel Ultimatum

Editor’s note: This article was previously published on Channelnomics. EMC has declared it is not interested in working with solution providers that are not flogging huge volumes of its kit, and admitted its divisive new partner program was designed to force their hand. Last year the storage giant announced it was axing its Velocity partner […]

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QTS Boosts 2013 Revenue By 21% With Help From Partners

QTS Realty Trust, a data center facilities and managed service provider, saw revenue increase by 21% year over year. The QTS partner program helped contribute to this annual growth: 74 partners closed sales throughout the year, and helped add the 54 customers. QTS named Converged Network Services Group (CNSG), a telecommunications and data center consulting […]

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Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital

Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]

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