Channel Marketer Report

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Vartopia Nova Helps Streamline Deal Registration

Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform.  To reach their full […]

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The What And The Why Of Partner Profitability

By Diane Krakora, CEO, PartnerPath The balance of power is shifting. Gone are the days when solution provider partners begged to be included in vendor partner programs. Instead, solution providers have become savvy about which vendor’s lines to carry and are trimming unprofitable vendors from their line cards. In this dawning age of partner clout, […]

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Metter Interactive Named Pardot Agency Partner

Metter Interactive, a digital marketing agency specializing in web strategy, creative, technology, and user experience solutions, is now an agency partner for Pardot, a salesforce.com marketing automation company. The Pardot agency partner program includes a small selection of digital marketing organizations that can help businesses improve their use of marketing automation as part of their overall […]

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BigContacts Introduces Reseller Program

BigContacts, a web based CRM software provider, recently implemented a partner program that provides clients with the option to resell BigContacts software under their own brand. Through the reseller program, which was unveiled in August 2013, partners receive turnkey customer support, in addition to personalized branding options such as usage of the client company logo, […]

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Salesforce.com And Oracle Agree To Integrate Clouds

Salesforce.com and Oracle may be rivals when it comes to marketing automation, but they are now partners in the cloud. The two companies signed a nine-year partnership agreement encompassing all three tiers of cloud computing— applications, platform and infrastructure. Salesforce.com plans to standardize on the Oracle Linux operating system, Exadata engineered systems, the Oracle Database, […]

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Salesforce Incorporates Data.com Into New Sales Performance Tool

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are […]

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Salesforce.com Announces New Integration Between Sales Cloud And Work.com

Prioritizing opportunities, sharing feedback and discussing corporate goals are constant challenges for all sales teams because organizations oftentimes are faced with disparate communication and inefficient annual reviews. However, this lack of process and progress is even more evident for vendors striving to navigate and receive updates from hundreds — and even thousands — of partners […]

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Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting

Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc. Featuring a speaker line-up of marketing experts from Adobe, Eloqua, Forrester, […]

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Saleforce.com Reveals Customer Success Stories, New Products During #Cloudforce 2012

More than 10,000 marketing and sales professionals gathered at the Jacob K. Javits Center in NewYork City for the annual Cloudforce event from Salesforce.com. At this year’s installment, executives from organizations including Estee Lauder, General Electric and Toyota shared how they’re making moves from disparate sales and marketing departments, to inherently social and integrated organizations. […]

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Salesforce.com Releases Salesforce Communities To Better Connect Customers And Channel Partners

In the age of social media, it is more important than ever for organizations to communicate with their partners and customers consistently regarding new product updates, partner programs and incentives, among other announcements. To help organizations make this transition to becoming a “social enterprise” more seamless, Salesforce.com, the enterprise cloud computing company, has unveiled Salesforce […]

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