Tag Archives
socialondemand Helps Make Social Amplification Hassle Free
The Problem: When operating in a channel-orientated business, it is important that vendors involve their partners and resellers in marketing activities. They are an incredibly valuable resource for reaching a wider audience and increasing brand awareness, but having control over branding and information being shared is paramount. Sadly, with 80% of resellers* stating that time […]
5 Key Benefits Of Content Repurposing
By Matthew McKenzie, Chief Content Officer, Content4Demand Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one […]
The Future Of Channel Marketing
By Andy Grant, Bowan Arrow The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]
Conquering The Social Media Space With Falcon Social
The Problem: Social media is more important than ever for all companies, regardless of their size or industry. However, with the rapidly changing platforms and audiences, confusion is common and daily workflow is interrupted. Marketers, social media managers and digital teams need to become active digital thinkers, and work collaboratively in the social media space. […]
How Channel Partners Should Invest MDF To Accelerate Profitable Growth
By John DeSarbo, ZS, and Darren Yetzer, Semdrive Not so long ago, “lunch-and-learns,” sporting events and trade shows were the keys to a channel partner’s marketing success. Marketing was about getting “butts in the seats” — i.e., assembling as many IT buyers in a room as possible in the hope that the sales team […]
Going Viral [Infographic]
In order to stand out in an online ecosystem flooding with content, marketers are focused on creating compelling, viral content. This infographic, courtesy of Best Marketing Degrees, uncovers examples of viral marketing campaigns and how other organizations can implement these best practices. Source: BestMarketingDegrees.org
Hootsuite Unveils Global Agency Partner Program
Hootsuite has launched the Global Agency Partner Program, which is designed to provide education and resources to agency account teams regarding the latest social media trends and strategies. Announced at the company’s Connect via Hootsuite event in New York City, the program will provide members with training workshops, networking opportunities with industry leaders and support […]
LiveLink Launches Version 2 Of Solution, Wins New Customers
LiveLink, a provider of mobile sales enablement solutions, recently unveiled LiveLink Mobile Version 2, an app for iPhone and Android devices. Businesses can download a free version of the app via the iTunes or Google Play store. With LiveLink Mobile Version 2, sales representatives in the field have instant access to presentations, case studies, training […]
Socedo Facilitates Social Selling
The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]
Marketing Best Practices In The Digital Era
By Chris Gaebler, Kaspersky Lab North America The digital era has brought about tremendous changes to the marketing industry, from content, to ROI, to measurability and everything in between. As marketers it’s our job to evolve with the times and use new and innovative methods to ensure our campaigns are effective and the results are […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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