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Tag Archives

Zift Solutions Augments Social Media Syndication Offering

The Problem: Social networks, such as Twitter and LinkedIn, are becoming prime outlets for marketers to syndicate content, build awareness and generate leads. But establishing meaningful and genuine relationships with partners, customers and prospects is sometimes an extensive and time-consuming process. As a result, marketers who wear many hats are forced to address more urgent […]

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The Anatomy Of A Social Business Person [Infographic]

Social selling requires completely new communication and engagement practices. In fact, the entire concept of social selling has shaken up traditional sales tactics, encouraging executives to focus first and foremost on building long-term relationships and sharing valuable content.  This infographic, courtesy of PeopleLinx, outlines the characteristics of a social business person. 

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ContentMX Mobile App Enables Seamless Content Sharing

The Problem: Companies often struggle with creating and sharing enough content to sustain a successful content marketing strategy to and through their partner networks. Some channel enablement solutions focus on distributing vendor content to partner sites, while others are simply tools that give partners the ability to run their own marketing programs.   The Solution: […]

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The Anatomy Of A Perfect Event [Infographic]

Events take time, excessive planning and lots of money to promote and execute. Because events are such large investments, it’s imperative that organizations take the right measures to plan and promote their events effectively. This infographic, courtesy of Formstack, outlines the characteristics of a successful event. 

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Trapit Streamlines Content Curation

The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]

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Are You Optimizing Social Media For Your Channel?

 The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people. In an effort to outline […]

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PeopleLinx Helps Power Up Social Engagement Strategies

The Problem: Nearly every company in the world has employees on LinkedIn, Twitter and other social networks to represent the corporate brand, products and services. Unfortunately, most companies are missing the opportunity to showcase their capabilities, deepen relationships and engage with prospects. Employees’ profiles undersell themselves and the company. Employees don’t connect to their business […]

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Will Social Kill Professional Marketing?

By Michael Idinopulos, CMO, PeopleLinx  We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality.  Is professional marketing next?  Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]

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Blending Content And Social Strategies To Maximize Real-Time Marketing

By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014, executives from MarketingProfs discussed key tactics and communication channels that will help marketers […]

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ASG Software Solutions Launches Global Partner Program

ASG Software Solutions has launched a new Global Partner Program as part of a new corporate go-to-market strategy. In addition to the program, ASG is altering its sales model, marketing approach, tools and systems in order to expand partnerships.   The launch comes alongside the appointment of Michael Mayer as VP of System Integrators and […]

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