The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies […]
To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results. Although the channel marketing universe saw extreme evolution in 2013, the next year will […]
By Glenn Taylor, Associate Editor While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with […]
The Problem: Consumers produce, on average, 4.5 billion Facebook “likes,” 400 million tweets and 5 billion Google searches a day. This equates to a staggering amount of potentially powerful data on a brand or company. However, this variety and velocity of data is overall very difficult to rack, analyze and leverage to improve business results. […]
By Brian Anderson, Associate Editor New marketing trends and mediums are emerging at what seems like a daily basis. Social and mobile, however, are becoming key channels to help businesses improve relationships with partners, customers and prospects, as well as extend the life of their content marketing resources. Yet overall, many marketers still are struggling […]
As part of a channel network, you may experience a few “holes” in your marketing funnel. As a vendor or manufacturer, you may notice that at times, your content is not up to date or efficiently shared across your partners. Using content syndication, you can leverage your web site as the foundation of your marketing […]
The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users. This is further compounded […]
LiveHive, a sales engagement solution provider for channel players, has launched a new cross-platform solution that provides analytical insights into the relationships between vendors, partners and end-customers. The new solution is designed to power up social selling across the channel ecosystem, enabling users to identify sales engagement patterns on social networks such as Google+ and […]